Smeron
B2B lead generation

B2B lead generation that books qualified meetings

OSMO — AI marketing automation, built by Smeron.
OSMO — AI marketing automation. The full write-up is linked in the proof section below.

A list is not pipeline. We build the targeting, the outreach and the reporting as one system, and the number we are judged on is qualified meetings held.

What you end up with

  • Qualified meetings on the calendar, not raw contact counts
  • An ICP built from your closed-won accounts, not a guess
  • Deliverability handled — domains, warm-up and volume discipline
  • Attribution from first touch to signed contract, in your CRM

Start here

The short answer

Smeron runs B2B lead generation as an owned system rather than a bought list: ideal customer profile research against your closed-won accounts, personalised multi-channel outreach across email, LinkedIn and phone, qualified meetings booked directly onto your calendar, and closed-loop attribution from first touch to signed contract. The sequences, the data and the reporting sit in infrastructure the client owns, so the pipeline does not stop when the engagement does.

What you get

Every item below is scoped, priced and dated before the build starts.

  • ICP and target discovery

    We start from the accounts you have already closed, find what they share, and build the target list against that rather than against a job-title filter.

  • Messaging and offer

    The one sentence that earns a reply, tested across segments. Written from your case studies, not from a template pack.

  • Multi-channel outreach engine

    Email, LinkedIn and phone sequenced as one conversation, with the sending infrastructure, domain warm-up and volume discipline that keep it out of spam.

  • AI personalisation

    Per-account research at list scale, so the first line references something real. Reviewed by a person before anything sends.

  • Qualified meetings

    Booked straight onto your calendar against agreed qualification criteria, with the research notes attached so your rep opens the call informed.

  • Closed-loop attribution

    First touch to signed contract, reported weekly in your CRM. You can see which segment, which message and which channel produced the revenue.

Stack

  • Account enrichment
  • Sending infrastructure
  • Domain warm-up
  • Python
  • OpenAI
  • CRM integration
  • Supabase
  • Attribution dashboards

Who this is for

And who it is not for. Both halves are worth reading before booking anything.

A good fit when

  • You have closed deals before, so there is a closed-won set to build the ICP from rather than a hypothesis.
  • Average contract value is high enough that a booked meeting is worth real money — outbound economics do not work at low ACV.
  • Someone on your side can take the meetings. Booked meetings nobody runs are the most expensive thing on this page.
  • You want the domains, sequences and data in accounts you own when the engagement ends.

Not a good fit when

  • You have not closed anyone yet. The ICP would be a guess, and outbound at scale is the most expensive way to test a guess.
  • Contract values are small. Divide your revenue target by contract value, then by your close rate and reply rate, and the required send volume will tell you this before we do.
  • You want volume rather than qualified meetings. We are judged on meetings held against an agreed bar, and that bar is the product.
  • You need it to work in week one. Domain warm-up alone takes weeks, and anyone skipping it is spending your domain reputation.

How the engagement runs

The same three phases on every engagement. What changes is the work inside them.

  1. Scope and targeting

    Two weeks on your closed-won data, your objections and your competitors, ending in a target list, a qualification bar and the number we are judged against.

  2. Build and send

    Sending infrastructure, warm-up and the first sequences. Volume ramps deliberately — a domain burned in week two costs more than the meetings it bought.

  3. Optimise and scale

    Weekly reporting on reply and meeting rates by segment. What works gets more volume, what does not gets rewritten or cut.

What it costs

Outbound is the same motion for every client, so it has a real price rather than a scope. Here it is.

One setup fee, then a monthly retainer.

  • Setup

    $2,000one-off

    Weeks one and two. Everything that has to exist before a single email can send.

    • ICP built from your closed-won accounts
    • Target list, researched and verified
    • Dedicated sending domains, bought and configured
    • Inbox warm-up started (runs in parallel, weeks 1–6)
    • Messaging written from your case studies
    • Qualification bar agreed in writing

  • Pipeline

    $2,500per month

    From week three onward. Sending, testing, reporting, and the work of finding what actually replies.

    • Multi-channel sequences across email, LinkedIn and phone
    • Per-account AI research, reviewed by a person before sending
    • Continuous template testing — 6–7 weeks to a proven set
    • Qualified meetings booked onto your calendar
    • Weekly reporting on reply and meeting rates by segment
    • Closed-loop attribution from first touch to signed contract

    Minimum three months. Domains warm over weeks and template testing takes six to seven — a shorter engagement ends before the programme has told you anything.

What moves the number

  1. How many distinct segments need their own message. Two segments is close to twice the work of one; the list size barely matters.
  2. Whether the sending infrastructure exists and is warm, or has to be built and aged from scratch.
  3. How much account research each message needs to be credible, which is set by contract value.
  4. Whether attribution has to run inside an existing CRM with its own conventions, or can be built clean.

What the first twelve weeks look like

Two tracks run at once from day one. That overlap is what decides when the first meeting can realistically land.

  1. ICP and list build

    Weeks 1–2

    We start from your closed-won accounts, find what they share, and build the target list against that rather than a job-title filter.

  2. Domains and inbox warm-up

    Weeks 1–6

    Runs in parallel from day one, and it is the constraint on everything else. Dedicated domains are bought, configured and aged over six weeks. This is why nothing sends in week one — anyone who offers to is spending your domain reputation.

  3. Messaging and sequences

    Weeks 2–3

    The one sentence that earns a reply, written from your case studies and drafted per segment before anything goes out.

  4. Sending begins

    Weeks 3–12+

    Volume ramps deliberately as the domains mature. Email, LinkedIn and phone are sequenced as one conversation rather than three campaigns.

  5. Template testing

    Weeks 3–7

    Six to seven weeks to find the templates, subject lines and angles that actually work for your market. This is the part that cannot be shortcut and the reason for the three-month minimum.

  6. Qualified meetings

    Weeks 5–12+

    Booked onto your calendar against the qualification bar agreed in the scope, with research notes attached so your rep opens the call informed.

  7. Scale what works

    Weeks 7–12+

    Winning segments get more volume, losing ones get rewritten or cut. Weekly reporting on reply and meeting rates, attributed through to signed contracts.

Weeks 1–2 are covered by the one-off setup fee. The monthly retainer starts when sending does. Everything from week three onward continues for as long as the programme runs.

An owned outbound system vs a bought lead list

A list is far cheaper and it is the right purchase if you already have SDRs, infrastructure and messaging that works. This is the comparison for everyone else.

An owned outbound system vs a bought lead list. A list is far cheaper and it is the right purchase if you already have SDRs, infrastructure and messaging that works. This is the comparison for everyone else.
Compared onOwned outbound systemBought list or per-lead agency
What you buyA working motion: targeting, messaging, infrastructure, reporting.Contact records, or leads charged individually.
Cost up frontHigher. There is a system to build before anything sends.Lower, and immediate. This is the real advantage.
What is measuredQualified meetings held, against a bar agreed in writing.Leads delivered, on whatever definition the seller uses.
Deliverability riskManaged — dedicated domains, warm-up, volume discipline.Yours. A shared or cold list can affect your primary domain.
What you keepDomains, sequences, enriched data and reporting, in your accounts.A file. The motion stops when the invoices do.
When it is the right callYou want a repeatable motion and the data to improve it.You already have SDRs and messaging, and just need contacts.

Work we have shipped

B2B Lead Generation we have already built, with the full write-up on each.

Questions we get asked

The ones that come up on every first call about this, answered here so the call does not have to.

The other three

Most engagements start with one of these and grow into a second.

Fifteen minutes, then a written scope with one number on it.

You talk to the people who would do the work, not an account manager. No deck.